Episode Summary:

Today on the podcast we’re talking with Jamey Stegmaier, the co-founder of Stonemaier Games, a board game design company. Jamey has run kickstarter campaigns for each of the board games that he’s designed, and he has become something a kickstarter guru, publishing over 150 instructive blog posts on how to best utilize this platform. Although this may not relate directly to wildlife conservation, all of us who are involved in conservation efforts understand the necessity of fundraising, and Jamey has some great advice to share that all of us can benefit from.

One of the first and most important bits of advice that Jamey shares here is the importance of helping other people. He explains that if you’re going to run a crowdfunding campaign, you need to start by building a following, or an audience, for your project. One of the best way to do this, he explains, is to offer up your help or assistance to other people working in a similar space. An obvious and very easy way to do this is to find similar campaigns on kickstarter or other crowdfunding platforms and make a pledge! Even if it’s just a few bucks, this is a really great and easy way to show your support, and almost guarantee that this person will support your project when you launch. Jamey has backed almost 150 different project on kickstarter (one of them was our film, Souls of the Vermilion Sea)!

So if you’re just starting to think about running a crowdfunding campaign for a project that you have in mind, a good place to start would be to support our active campaign for Souls of the Vermilion Sea. Especially after having this conversation with Jamey, you can bet that I’ll pay that favor forward whenever you decide to launch your campaign!

Jamey also had some great advice for us at Wild Lens as we continue working to garner pledges and share our active kickstarter campaign. Instead of asking people to share the campaign as a general social media broadcast, he suggested asking supporters to reach out to one person in particular that is very likely to have an interest in the project. I love this advice because it really rings true to what I’ve been seeing in our campaign over the past two weeks. Our kickstarter page has been shared thousands of times on facebook and twitter by some of the most prominent marine mammal conservation sites, however very few of those “shares” and “likes” have translated into pledges on the campaign. When reaching out to someone in a personal message however, I know that I have a pretty good chance of getting that person to make a pledge.

Listen to the episode to hear more advice from Jamey, and be sure to check out the link below to his kickstarter lessons page.



Stonemaier Games website

Jamey’s kickstarter lessons (over 150 instructive posts about crowdfunding!)

Kickstarter campaign for Jamey’s board game Viticulture

Kickstarter campaign for Jamey’s board game Euphoria

Our active kickstarter campaign for Souls of the Vermilion Sea


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